[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.top-top.cz\/mate-jen-ctyri-vteriny\/#Article","mainEntityOfPage":"https:\/\/www.top-top.cz\/mate-jen-ctyri-vteriny\/","headline":"M\u00e1te jen \u010dty\u0159i vte\u0159iny","name":"M\u00e1te jen \u010dty\u0159i vte\u0159iny","description":"To je p\u0159esn\u00fd \u010das k tomu, aby v\u00e1\u0161 \u010dl\u00e1nek oslovil koncov\u00e9ho z\u00e1kazn\u00edka, kter\u00fd pak u v\u00e1s nakoup\u00ed. V internetov\u00e9 d\u017eungli hraje velkou roli...","datePublished":"2017-11-14","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.top-top.cz\/author\/#Person","name":"top-top.cz\n","url":"https:\/\/www.top-top.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"top-top.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.top-top.cz\/wp-content\/uploads\/img_a313086_w1984_t1523778830.jpg","url":"https:\/\/www.top-top.cz\/wp-content\/uploads\/img_a313086_w1984_t1523778830.jpg","height":0,"width":0},"url":"https:\/\/www.top-top.cz\/mate-jen-ctyri-vteriny\/","about":["Web"],"wordCount":563,"articleBody":"        To je p\u0159esn\u00fd \u010das k tomu, aby v\u00e1\u0161 \u010dl\u00e1nek oslovil koncov\u00e9ho z\u00e1kazn\u00edka, kter\u00fd pak u v\u00e1s nakoup\u00ed.V internetov\u00e9 d\u017eungli hraje velkou roli moment p\u0159ekvapen\u00ed, volba toho spr\u00e1vn\u00e9ho titulku nebo i obr\u00e1zku jako pouta\u010de, kter\u00fd p\u0159il\u00e1k\u00e1 nakupuj\u00edc\u00ed.  B\u011bhem dne na \u010dlov\u011bka za\u00fato\u010d\u00ed hned n\u011bkolik tis\u00edc reklam. A to nejen v televizi nebo r\u00e1diu, ale tak\u00e9 na ulici, kde se v\u00e1s sna\u017e\u00ed z\u00edskat r\u016fzn\u00ed prodejci a nal\u00e1kat na nejv\u00fdhodn\u011bj\u0161\u00ed nab\u00eddky, kter\u00e9 jinde nenajdete. Je dost t\u011b\u017ek\u00e9 se ubr\u00e1nit a brzy se dost\u00e1v\u00e1te do f\u00e1ze, kdy v\u00e1s obt\u011b\u017euje jak\u00fdkoli hovor nebo jen pohled kolemjdouc\u00edho. Proto je psan\u00ed pr \u010dl\u00e1nk\u016f velk\u00fdm um\u011bn\u00edm, kter\u00e9ho se mus\u00edte chyt\u0159e a citliv\u011b zhostit. Nesm\u00ed b\u00fdt toti\u017e na prvn\u00ed pohled poznat, \u017ee jde o reklamu. Tak budete origin\u00e1ln\u00ed, nevt\u00edrav\u00ed a va\u0161i klienti v\u00e1m budou zobat z ruky. N\u011bkdy vyjdou na stejn\u00e9 t\u00e9ma i dva \u010dl\u00e1nky na jednou, ale jeden z nich je naprost\u00fd propad\u00e1k. Pro\u010d tomu tak je? Mus\u00edte za\u010d\u00edt trefn\u011b ps\u00e1t u\u017e od titulku. Nezbytn\u00e9 je tak\u00e9 pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch odkaz\u016f a proklik\u016f, aby se v\u00e1\u0161 z\u00e1kazn\u00edk dostal hned k v\u011bci. V\u017edy pou\u017e\u00edvejte jenom pravdiv\u00e9 informace. Le\u017e m\u00e1 kr\u00e1tk\u00e9 nohy, toto p\u0159\u00edslov\u00ed plat\u00ed v\u017edy a v\u0161ude. Nebu\u010fte p\u0159\u00edli\u0161 form\u00e1ln\u00ed, pobavte lidi. Budou v\u00e1m za to v dne\u0161n\u00edm ka\u017edodenn\u00edm shonu opravdu vd\u011b\u010dn\u00ed. Jak na titulek? M\u011bl by b\u00fdt v ka\u017ed\u00e9m p\u0159\u00edpad\u011b ak\u010dn\u00ed, \u017eiv\u00fd a \u010dtiv\u00fd z\u00e1rove\u0148. Va\u0161i \u010dten\u00e1\u0159i mus\u00ed v\u011bd\u011bt, o co vlastn\u011b jde. Jinak brzy ztrat\u00edte jejich pozornost. Bu\u010fte konkr\u00e9tn\u00ed! Vyvolejte zv\u011bdavost, kter\u00e1 p\u0159il\u00e1k\u00e1 ka\u017ed\u00e9ho jako v\u010delku na med. Perex \u2013 \u010dten\u00e1\u0159e chytit a u\u017e nepustit! Te\u010f m\u00e1te vyhr\u00e1no jenom nap\u016fl, v\u00e1bit a l\u00e1kat toti\u017e mus\u00edte je\u0161t\u011b nejm\u00e9n\u011b v prvn\u00edm odstavci. Pro pot\u0159eby PR \u010dl\u00e1nk\u016f se pou\u017e\u00edvaj\u00ed takzvan\u00e9 \u201esoft perexy\u201c, to je takov\u00e9, kter\u00e9 zaujmou a va\u0161i klienti budou m\u00edt chu\u0165 pokra\u010dovat. Informace, kter\u00e9 p\u0159ed\u00e1v\u00e1te d\u00e1l, mus\u00ed vz\u00edt v\u00edtr z plachet i t\u011bm nejn\u00e1ro\u010dn\u011bj\u0161\u00edm a ne je umo\u0159it mnoha v\u011btami, kter\u00e9 vychrl\u00edte v rychl\u00e9m sledu. P\u0159ipravte jim p\u0159\u00edb\u011bh, kter\u00fd nadchne a bude je mrazit v z\u00e1dech. Budou tak m\u00edt z\u00e1bavu t\u0159eba pro pauzu na ob\u011bd. A o to p\u0159ece jde, kdy\u017e \u010dteme, chceme si odpo\u010dinout a pobavit se. \u017divot je slo\u017eit\u00fd i tak dost s\u00e1m o sob\u011b. V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b texty nekop\u00edrujte, to by byla hodn\u011b \u0161patn\u00e1 vizitka. Zkuste p\u0159em\u00fd\u0161let a na pap\u00edr tak d\u00e1vejte sv\u00e9 vlastn\u00ed my\u0161lenky. Bu\u010fte jako lidov\u00fd vyprav\u011b\u010d, kter\u00fd um\u00ed vymyslet poezii i pro technick\u00e9 stavebn\u00ed \u00fadaje. Rozhodn\u011b nevynech\u00e1vejte ani barvit\u00e9 p\u0159\u00edvlastky, kter\u00e9 jsou skv\u011bl\u00fdm dopl\u0148kem cel\u00e9ho textu.A na\u0161e posledn\u00ed rada:Hledejte unik\u00e1tn\u00ed a nev\u0161edn\u00ed informace.                                                                                                                                                                                                                                                                                                                                                                                          4.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u00e1te jen \u010dty\u0159i vte\u0159iny","item":"https:\/\/www.top-top.cz\/mate-jen-ctyri-vteriny\/#breadcrumbitem"}]}]